Top 10 Do's and Don'ts of Digital Marketing
Top 10 Do's and Don'ts of Digital Marketing
1. Do create a company blog that adds value to your customers
Having a company blog is crucial for your SEO. Utilize legitimate catchphrases, investigate and compose on blog themes that can instruct and illuminate your purchasers about your industry. You can also choose to conduct customers' polls on your social media channels or ask them to fill feedback forms. Read those carefully as you will get the idea of your blog topics from there.
2. Don't compromise the quality of your website
All your customers will check out your website online at least once. If your website is outdated and non-user-friendly, you are limiting its potential. Your website needs to be updated regularly. User experience and expectations are changing regularly and thus, you are expected to offer that ease to your consumers online.
3. Do conversion rate optimization
Yes. You can focus on this strategy as it is real and it works. You must understand that digital marketing is not about producing new content continuously. It is also about monitoring and improving what already exists based on customer feedback and interaction. CRO also known as conversion rate optimization is a system of increasing the percentage of visitors to the website who will most likely convert in to your customers.
4. Don't ignore the power of LinkedIn
LinkedIn was originally developed for recruitment but it has gone beyond that. It is a platform where sales teams are selling and creating campaigns that are driving revenue. Currently, LinkedIn is the fastest-growing social platform with over 700 million professionals. The stage has a ton of channels and accordingly, you can focus on the chiefs through the area, work title, and then some.
It is a good idea to use the targeting features to kick start the account-based marketing campaigns that help in achieving optimal ROI. If you are not using LinkedIn regularly, you are losing a lot of clients.
5. Do pay attention on customer experience
Customer should always be your main point of focus. You will have to understand your customers and know their pain points. When you realize the problem areas, you can offer better answers for your clients. After that, you must take all you marketing strategies and weave it with your customer's point of view.
This will help you to connect with your consumers and you will be able to give better solutions to them. Also, when your marketing answers their queries, they will automatically connect with your brand and make those purchases.
6. Don't leave Facebook for B2B Marketing
LinkedIn is the popular and preferred social media platform for lead generation. However, it is important to understand that Facebook has a lot of advanced targeting options for various marketing campaigns. Hence, do not leave out Facebook. Create a strong business page on the social media channel and update it regularly. At the same time, it is a good idea to create paid marketing campaigns on Facebook as they will be able to give you a good ROI for your business.
7. Do integrate personalization
Personalization is the newest digital marketing trend. It has also gained a lot of popularity amongst marketers and customers too. Hence, it is a good idea to integrate them in the entire buyer's journey. Although, it is important to understand that just integrating the first line of you marketing emails with your name does not suffice it.
You need to put forth that additional attempt to accumulate data about your clients as that will assist you with coordinating personalization in each progression. You can also target all your marketing efforts to a particular group with a specific interest or need which will increase your chances to make a sale or connection.
8. Don't forget SEO and its updates
It is a world that has gone online. In such a situation, it is significant that clients discover your site on the web. If they fail to find you, they will not connect or make a sale with you. SEO is an old technique but it is not going away. It is one digital marketing trend that is here to stay. Google and other search engines are continuously updating their algorithms to offer the best search results to their consumers.
Hence, when everyone is going online with their search queries, the importance of SEO naturally increases. At the same time, once you have done the work and your website is ranking on the first page of a search engine, you cannot choose to sit back and relax. You need to be in sync with the regular updates from Google and continue tweaking your website based on that. SEO is a competitive field and thus, you cannot choose to ignore its updates.
9. Do add video marketing in your strategy
Video content is very popular with audiences. Customers engage with videos more as compared to static posts. They are really popular on social media channels and thus, you must consider adding them to your marketing mix. At the same time, this form of content has proven to see faster revenue growth.
You can choose to come in front of the cameras and talk about your services or products. You can also choose to make animated videos with a voice-over. The choice is completely yours but, make sure to add them in your content strategy.
10. Don't ignore email
Email marketing is one of the oldest digital marketing strategies and so, most marketers are leaving it out. However, it is important to understand that email marketing is still as effective as it was in the past. Emails are said to offer excellent ROIs in the marketing channels. Although, for your email campaigns to work, you must offer engaging content with a compelling value proposition.
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